Butterfly Book By Joshua Gordon
Aries is the brain child of dynamic duo Sofia Prantera and Fergus Purcell (aka Fergadelic). Sofia is known for founding and pioneering cult label Silas in the mid-90s. Fergus' impressive work includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE. Sitting nicely between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points.
~Butterfly~ is a book by Aries and Joshua Gordon documenting the drag and trans community in Havana. Shot on location in Cuba over 4 weeks, the images portray Josh’s experience of its subjects lives and identities. The book includes an essay handwritten by Josh recounting his experiences during his trip to Cuba and personal questionnaires compiled by his subjects to further our understanding of their day to day lives and ambitions. The reportage is set alongside studio imagery created in collaboration with Jane How and featuring the accompanying capsule collection.
Aries Butterfly Book By Joshua Gordon
- Havana Club collaboration
- Limited run
- Made in Italy